July 8th and 9th marked the 2015 Summer Agenda Show in Long Beach, CA. Founded in 2003, Agenda is a creative lifestyle fashion trade show that exhibits over 1,000 different brands per year. Naturally I pounced on the opportunity to preview their fashion lines and scout out new trends. While the Agenda show is primarily focused on streetwear and action sportswear for the surfing and skateboarding crowds, I had my eye out for any swimwear that graced the racks of this fashion haven.
Seea grabbed my attention with styles for surfing and swimming alike, providing fashion as well as functionality for the seaworthy among us. Inspired by the architecture, art, and textiles of Italy, Seea's swimwear offers rich textures and colors made out of Italian luxury nylon and spandex with 30-50+ UPF ratings-- so you can protect yourself from the harsh rays of the sun while remaining splendidly stylish!
Another great option by Seea is the Hermosa Surf Suit. The color palette of this sleek and elegant swimsuit is updated each season, and this season I love the Luna version. The belt-like waist adds a slimming feature, while the long sleeves offer full-coverage protection from the sun.
A couple of personal favorites at the show were the Neoprene suits from Seea, specifically the Cardiff One-Piece Spring Suit and the Martinique Cut-Out One-Piece. Both swimsuits are made from black neoprene material and serve as an edgy alternative to traditional materials while still maintaining classic forms. The Cardiff is tailored to accentuate an hour-glass physique while the Martinique is modeled after the racing suits of legendary lady suffers, featuring modern cut-outs and a cute adjustable tied back. Either version of this suit is sure to be a nautical knockout!
Designer Amanda Chinchelli blooms with designs like the Zuma Surf Suit in a rose petal pattern. With it's square neckline and above-the-elbow sleeves, this suit gives a modern, sexy spin on the surf suit. It even comes in different colors and patterns, including a traditional black and white pinstriped version.
A second new discovery in fashion is Kerol D., whose work is self-described as a "vegan brand for shoes, clothing, & accessories for wild ones, dreamers, lovers, rebels, intrepid travelers…" I already like the sound of that! Kerol D. is an Italian import based in Los Angeles that offers more than beachwear. Her style can be described as retro modern with a hipster vibe. While it was Kerol's 2016 collection that caught my eye (coverage coming soon), there are several pieces in her current collection that will satisfy your immediate beachwear needs, including the Cactus Queen Swimsuit and the Alessa Eye Logo Kimono that doubles as a perfect cover-up.
A final brand that left an impression is Velvet Sphynx. The retro references of these suits are perfect for all of your #ThrowbackThursday needs. Some notable patterns are the Spicoli- a series of pizza slices- and the Toucan't Touch This- a repeated toucan print. These patterns, along with other brilliant pop culture influenced prints, can be combined with the swimsuit cut of your choice. Mix and match the styles of your bottoms and tops, or opt for a cute one-piece! If you want something more simple they have some super cool swimsuits that can come in basic colors, like the Garth top and bottoms in Columbia (white).
While the Agenda show is not primarily a swimwear event, diving deep for these pearls was well worth the effort.